"And the public hundreds of billions of sports than the market size, outdoor sports market is much smaller. But this industry is not the real leader of several enterprises, which in itself is a great opportunity to 。"--- Music Outdoor Group Managing Director Gordon Long 陈瑞典 Passenger traffic over the professional market department stores to open stores In recent years, the rapid development of the domestic outdoor sports, especially the popular "Pan outdoor" is developing rapidly, the main sales channels outdoors gradually shift from the street to the professional outdoor shop wider audience malls, shopping centers and professional markets. Sheng Fulai Beijing Branch Operations Director Chen Shaoheng outdoor introduced Shengfu Lai as a "pan-outdoor" areas of one of the leading brand, has been stationed in a second-tier cities in China as the main focus of shopping sales network expansion goals, Bairong known as shopping malls in Beijing It is one of the goals Shengfu Lai network expansion. In addition, Bairong comprehensive supporting facilities and hardware and software, and many international sports and leisure brand line have settled in the aggregate effects of the brand is also settled hundreds and eventually to the Shengfu Lai Rong. Shengfu Lai in Beijing Sogo Department Store, Yan 莎奥特莱斯, two shopping malls and other security features brand counters. Rong Sheng Fulai hundred stores opened in August of this year, for which Chen Shaoheng spoke: "At first site, we conducted a number of headquarters and field visits, 20 million passengers per wing in passenger traffic over the weekend we were shocked, such a high popularity department stores in the capital are rare. At present hundreds of passenger flow is Shengfu Lai Wing shop stores in Beijing the other 5 or 6 times. because the opening is not long, off price is not very high, averaging 800 to 1,000 yuan, but the transaction rate is high, the amount is primarily a walk in the store. " For next year's development, Chen Shaoheng complacent, "Sheng Fulai enter the domestic market since 2008, from the pre-operational situation, Shengfu Lai's huge growth potential. The next period of time, the brand's strategic focus in the Beijing area will expand high-quality the main network channels, through standardized management and the introduction of talents and constantly consolidate and enhance the brand image of store performance. until next year before the Spring Festival, Sheng Fulai outdoor network terminal in the Beijing area will increase to 50 or so. "

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