October 14, 2010, by the Air & Style (boiling snow) to give the "World Snowboard Beijing tournament," Austin Hotel in Beijing, Jinmao Wei held a grand press conference. This is the Air & Style (boiling snow) for the first time landing China, popular in Europe for 17 years the top international snowboard winter outdoor sports, will be held Dec. 4 at the Beijing Olympic Sports Center passion staged. With skiing and other winter outdoor sports in recent years, the rapid development in China, the winter sports public attention and increasing participation, which also attracted the enthusiasm of the international sports organizations, Air & Style (boiling snow) Arrival, it is the Chinese trend of the winter outdoors in a fashionable sport born feast. It is reported, Air & Style (boiling snow) is the worldwide most important, the most anticipated annual winter action sports competition, the whole The ball a unique fusion of movement, music and sports events filled with passion; In addition, the current "World Snowboard Beijing tournament," also under the TTR World Tour board is 6-star TTR event one of the highest level. The competition is sponsored by the Beijing Municipal Government, Beijing Municipal Sports Bureau, the contractor, the Beijing Sports Competition Management Center, Green Interactions Ltd. Air & Style Co. Swatch TTR World Tour co-board Co, the global title sponsor of the famous sports brand Oakley. Competition simple and solemn launching ceremony, Air & Style, Mr. President Andrew Hourmont Beijing Sports Bureau Li Yingchuan solemnly presented with Air India Ski & Style logo, marking the Air & Style (boiling snow) official in China, and also marks the World Snowboard Beijing tournament official curtain. IOC Executive Committee, Market Committee, the main Xi Haibo Mr. grid, Swatch TTR World Tour board chairman, Air & Style President, Oakley, director of the China market heavyweights such as international guests, and the presence of more than 60 domestic and international mainstream media of this historic joint forensic Moment. The competition received the strong support of the Beijing Municipal Government, Beijing Municipal Government has actively introduced the operation of Air & Style, also put in a lot of manpower, material and financial resources. Related to the leadership of Beijing Sports Bureau, said: by the Air & Style (boiling snow) to give the "World Snowboard Beijing Competition" held in Beijing for the first time the world's top snowboarding competition, but also Beijing's first large-scale outdoor winter sports event, Beijing will become an important sports events Brand of one of the things, for promoting China's Winter outdoor sports will play an important role in the launching, was a landmark sports event, the Beijing Municipal Sports Bureau will pay close attention to and actively cooperate with full support, full Ensure the smooth conduct of this competition. Haibo Ge International Olympic Committee executive committee, said: "In the personal promotion, participation and verification of the success of the 2008 Beijing Olympic Games after Beijing in 2010 led to the introduction of Air & Style, will bring a world-class Chinese Winter sports, I feel honored and excited. Looking forward to Air & Style will open China's top winter sports off! And to actively promote the winter outdoor sports booming in China, a long winter in Beijing, Very suitable to develop winter sports and look forward to the next Olympic host city Beijing can apply to join the list! " TTR World Tour board President Maria McNulty President said that he was pleased to add Air & Style 2011 Swatch TTR World Tour board, becoming the highest levels of 6-star event and look forward to this December will be on Played a star-studded classic snowboard feast. She also said in Beijing on Air & Style the future prospects of snowboarding in China's rapid growth, TTR holds full confidence and optimism of the vision. According to Air & Style Chair introduced since 1994 has been held in Europe for the first time, Air & Style (boiling snow) has become popular in Europe and the world's top snowboarding competition. December 4, from the world's top single Board ski stars will gather in Beijing brought a passion for the enthusiastic audience a grand game! In order to make this race competitive level of the peak heights, and contest title sponsor Oakley has also invited two-time Olympic snowboard Sheng Guan Army, the world's top expert Shaun White Snowboarding (Shaun White) in person at events, in order to present a more exciting contest the moment! At the same time, the scene will be invited along with international and domestic competitions by top bands Blooded performance, together create a unique visual auditory gluttonous feast!

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